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Kids in kindergarten almost all enthusiastically claim to be artists. By the time they finish grade 6 they rarely do and only reluctantly. Where does that creative spark go? In truth, it is still there it just needs to be given a workout once in a while. The ability to sync our right brain – the creative side – with our left brain – the logical side, is a hot commodity in today’s conceptual age.
Learn how your team can incorporate underused elements of design, storytelling and play to find out how creativity could be your next big competitive edge.